Food & Consumer Brand Consulting · Fractional COO

From product to market. From early traction to scale.

I work with consumer brands and food businesses at the point where product-market fit is established and growth starts to require more structure: when production, pricing and distribution decisions become critical to the business.

I focus on early-stage to scaling.

Book a 20-minute call How I work

Who I am

I built and scaled a consumer brand into Migros, Coop and Aldi, distributed nationally across Switzerland through 100+ retail locations.

From concept to industrial manufacturing, in five years.

I now work with early-stage brands navigating the same transition: from product to business, from early traction to something that scales in practice.

What I do

I work with founders in the phase where growth creates operational complexity.

You have a product, and demand is growing, but retail still feels opaque
Your margins become harder to maintain outside small-scale production
Operations are becoming more complex, but not yet structured
Decisions are happening faster than your systems can support

I help you make decisions that hold up in retail.

How I work

I work closely with a small number of founders at a time. I don't offer generic advice or theoretical frameworks. I work directly on the problems in front of you.

Ongoing

Advisory

Ongoing support across strategy, operations and commercial decisions.

Project

Focused Projects

Specific problems: pricing, retail readiness, operations, market entry. Defined scope, clear deliverables.

Flexible

Strategic Input

Decision-making support at key moments, without a long engagement.

I work with a small number of companies at a time.

Experience

Oba! 2020 — 2025 Oba! gelato range

National retail distribution across Switzerland
Distributed in Migros, Coop, Aldi and 100+ independent retailers
Scaled production from small batch to industrial manufacturing
Led retail negotiations, logistics and operational systems
Developed full product range: single-serve cups in 8 flavours, discovery packs, pints, seasonal Christmas cakes and ready-to-bake cookie dough

If this sounds like the phase you're in, it's worth a conversation.

Book a 20-minute call

No preparation needed — just a quick conversation.

Retail presence

From production floor to retail freezer.

Getting a product onto a shelf is one thing. Keeping it there, with the right margin, the right velocity and the right relationship, is another.

I've done both.

Product & brand execution

Built for the shelf. Designed for the consumer.

From single-serve gelato cups to seasonal ice cream cakes, every product was developed with retail margins, production constraints and consumer demand in mind.

Operations & scale

I've been on the side where decisions have real consequences.

Scaled production from 90kg to 300kg per day. Built cold chain logistics and co-manufacturing networks from scratch. Negotiated with some of Europe's largest retailers.

I understand what it takes to move from artisan batch to industrial scale, and how to structure operations to support that growth.

Who this is for

Good fit

Early-stage consumer, food and CPG brands across Europe
Founders preparing for retail or scaling distribution
Teams moving from informal operations to structured growth
Brands expanding into France, Switzerland or the Nordics

Not for

Very early ideation without a product
Large corporates looking for internal consultants

About

Alice Boudreau

Founder · Operator · Fractional COO

I co-founded Oba! (2020–2025), a vegan gelato brand distributed nationally across Switzerland through Migros, Coop and Aldi.

I scaled production from 90kg to 300kg per day, built cold chain logistics and co-manufacturing networks from scratch, and negotiated with some of Europe's largest retailers.

Over five years I developed and launched a full product range including single-serve cups, pints, discovery packs, seasonal Christmas cakes and ready-to-bake cookie dough. I understand the full product lifecycle from concept to retail shelf.

Based in Sweden. Working across European markets.

5 years Building Oba! from zero to national distribution

3 Major Swiss retailers: Migros, Coop, Aldi

100+ Retail locations across Switzerland

5 Languages spoken

Get in touch

If this sounds like the phase you're in, it's worth a conversation.

No preparation needed — just a quick conversation.

Prefer email? alice@aliceboudreau.co